The name change was announced on their official twitter account and via text messages sent to their numerous customers.
An insider had on Friday revealed that the board had approved the name change, but was yet to announce officially.
The mobile network’s official Twitter account announced the change, unveiling the brand’s logo and its colours.
Its tweet read,
“Etisalat is now
9mobile. From 9ja let’s talk, to 0809ja for Life we remain committed to
YOU. Here for you, Here for 9ja #9forlife #9mobile”